Marketing Governance

There are five key resources in marketing. No more, no less. Answering the central MRM question, What needs to be created, by whom, using which technology, under which budget, in what timeframe? gives us the five-M paradigm: Materials, Manpower,  Machines, Money, Minutes.

Marketing automation systems can improve the use of each of these resources. But this kind of technology is still often mistrusted. How can technology do a better job than I do? Here are five common misconceptions for each marketing resource, and the reasons why Marketing Automation doesnt take over your job, but helps you do it better: Read More

Naturally independence from external service providers is a convincing potential benefit of MRM systems. However, many companies want first and foremost to save time and costs, not forego creativity.

If the cooperation between companies and advertising agencies is complicated with respect to data exchange, agreement, and approval, then MRM systems can intervene selectively in the media creation process. Cumbersome agreement loops via e-mail and the inevitable deployment of the agency for even the smallest changes to existing means of advertising are eliminated. The agencies are therefore not replaced, but incorporated more efficiently by both sides into the media creation process.

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Russia + MRM software = Emerging market + Emerging marketing discipline.

How to sell that?

The team from vodka (delivered with rent-a-car at a parking lot at midnight) was all it took to convince us to share this video. Na zdorovje!

By the way, any French sofware vendors from the Cognac or Champagne region who want to have their video on MarketingGovernance.com?