Tag Archives: Lenskold Group

Take the Test: Revenue Marketing Index and Social Media Maturity

Weve got two suveys for you today. The first is by the Lenskold/Pedowitz group they have devised a way to measure your Revenue Marketing Index (RMI) score. Based on your use of metrics, marketing automation and marketing ROI capabilities, you’ll find out if you are at the basic, advanced or leader level as a Traditional Marketer, Lead Gen Marketer, Demand Gen Marketer or Revenue Marketer. Once you complete the questions, you’ll receive a score as well as a list of recommended actions to move you to the next level. Read More

Successful Marketing Organizations Measure ROI

Pedowitz Group. The study looks at the use of marketing metrics and marketing automation for managing and delivering ROI and growth. Read More