Take the Test: Revenue Marketing Index and Social Media Maturity
Weve got two suveys for you today. The first is by the Lenskold/Pedowitz group they have devised a way to measure your Revenue Marketing Index (RMI) score. Based on your use of metrics, marketing automation and marketing ROI capabilities, you’ll find out if you are at the basic, advanced or leader level as a Traditional Marketer, Lead Gen Marketer, Demand Gen Marketer or Revenue Marketer. Once you complete the questions, you’ll receive a score as well as a list of recommended actions to move you to the next level. Read More
It can be hard to find a balance between the creative left brain and the structured right brain in Marketing Operations. Whats your dominant brain half?