SDL buys Alterian; IBM to Acquire DemandTec?

Information management providers IBM and SDL both announced planned mergers recently. After its recent acquisition of Unica, IBM is intending to acquire DemandTec, Inc., and SDL will take over Alterian.

DemandTec is one of the leading companies in cloud-based pricing, promotion, and merchandising analytics. The deal with IBM, which is subject to DemandTec shareholder approval and all of the usual closing conditions, will allow IBM’s Smarter Commerce customers to better define and deliver prices and product mix based on consumer buying trends.

IBM seeks to extends its Smarter Commerce solutions with the proposed acquisition of DemandTec, enabling companies to use cloud computing services to gain insight in customer merchandising and pricing preferences to better market, sell and deliver products.

On Friday last week, the Independent Alterian Directors announced that they had reached agreement on the terms of the acquisition of Alterian plc by SDL plc. The acquisition was unanimously recommended by Alterian’s Independent Directors and could be completed, subject to shareholder approval, by the end of January 2012, said Alterian CEO Heath Davies in an open letter to Alterian partners and customers.

SDL is a leading provider of Global Information Management solutions. It is listed on the London Stock Exchange, is a FTSE 250 company and has a market capitalisation of more than £500m. SDL provides a suite of solutions including Web Content Management, eCommerce, Structured Content and Language Technologies, used by the majority of the world’s top 50 Global brands.

Davies further said that SDL is strongly committed to further grow and develop the Alterian business within the SDL Group and to further develop existing customer relationships. The Alterian partners relationships are viewed by SDL as strategic to the growth of the business and that SDL is commited to build and develop these relationships with the Alterian network of channel partners.

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