Marketing Challenges and Vodka

Russia + MRM software = Emerging market + Emerging marketing discipline.

How to sell that?

The team from BrandMaker Russia created a 3 minutes animated movie explaining the MRM software basics to a young market. A friendly chat and one complementary bottle of vodka (delivered with rent-a-car at a parking lot at midnight) was all it took to convince us to share this video. Na zdorovje!

By the way, any French sofware vendors from the Cognac or Champagne region who want to have their video on

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