Tag Archives: MOCCA

MOCCA Launches New Website

October 13, 2011 | 0 Comments

MOCCA, the San Francisco-based association for Marketing Operations professionals, has spread its wings and extended its reach beyond the Bay Area. With a new website, they now focus their efforts on a global audience.  MOCCA serves a community of leaders in the Marketing Operations field and works to develop the rapidly growing profession.

MOCCA was created by a handful of early Marketing Operations professionals looking for resources or networking opportunities for people in the field.  It is now the largest group of Marketing Operations professionals in the US, with members from a variety of industries. Read More

Webinar Managing Change

September 12, 2011 | Comments Off

MOCCA will host the webinar Managing Change Simple Tools for Getting from Here to There, discussing effective change management in marketing organizations. Rapid change is a fact of life in todays organizations. Marketing operations professionals know this, as they drive ongoing change in their quest to improve marketing efficiency and effectiveness. Unfortunately, human behavioral research has proven that people are hard-wired to resist change. Read More