The Real Value of Operational Marketing Excellence

The business case for Operational Marketing Excellence can be rock solid, if you use the right arguments, metrics and calculation.

Using benchmark figures from the forthcoming publication from MRMLOGIQ, you can calculate that the result of your Operational Marketing Excellence program may represent a net present value of up to 29 % of your total marketing budget in the first year. Over three years it may even add up to an impressive 55 %, taking the discounted cashflow into account.

Rationalizing marketing processes and implementing specialized marketing technology can lead to huge gains. Unfortunately, the figures to support this claim are often too isolated or specific to a single case. They can hardly ever be applied to your situation, leaving you with poor evidence in front of the corporate judges when you are asking for your project approval.

The aim of this slideshow is to give you the concepts and tools to create the final argument to enter the board room and secure the budget for your Marketing Operations improvement project and deliver significant and sustainable value to department, company and shareholders.

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Author:Romek Jansen

Chief editor at Founder of MRMLOGIQ.


  1. Having 10 Strikers Won’t Win You the World Cup | Marketing Governance - November 3, 2011

    […] on the long term because they ignore risks and cashflows. At MRMLOGIQ, we recently published The Real Value of Operational Marketing Excellence which shows the concepts we use to calculate the value contribution of Marketing Operations. We […]

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