Tag Archives: video

Lisa Arthur, CMO Teradata Applications

‘It’s exciting to work with tech’

Linda Summers, Director Marketing & Operations for Mobile at Skype, discusses how exciting she finds working with tech startups, the need to take and share more risk across the tech sector and the importance of talent in delivering success, particularly in the creative communities.

Using Video to Amplify Your Content Marketing

Last month, ADAM hosted a webinar that explored how enterprises can use video content to amplify the impact of their content marketing. The webinar was presented by Shiri Friedman, Director of Marketing at Brightcove. Brightcove provides one of the leading platforms for hosting and publishing online video content, and ADAM’s new video management studio ( ADAM Videos ) is designed to work seamlessly with the Brightcove platform.

This was one of our most popular webinars, and you can view a recording of the webinar here.

During the webinar, Shiri Friedman shared several statistics that demonstrate the growing importance of video in the enterprise marketing mix.

  • Web pages with videos attract 2x to 3x more visitors than pages without videos, and they generate a 157% increase in organic traffic from search engines.
  • Website visitors who view a video are 85% more likely to buy than those who do not.
  • 76% of marketers plan to add videos to their websites (which makes video additions a higher priority than Facebook, Twitter, or blog integration).
  • Overall online video consumption is growing at 30%, but video consumption on tablets is growing at 360%, and video consumption on smartphones is growing at 300%.

These statistics are impressive, and they echo other data regarding the importance of video content that I discussed in an earlier post.

For me, the most important takeaway from Shiri’s presentation was that video content can be used in a multitude of ways that will help enterprises achieve a broad range of marketing objectives. Video is great, of course, for building awareness, but as Shiri pointed out, video content is also a powerful tool for converting viewers into customers. The sensory richness of video content makes it both compelling and “shareable.” As Shiri said in her presentation, “Have you ever heard of a white paper that went viral?”

Shiri’s presentation includes many examples of companies that are using video content in innovative and effective ways. The featured company is Puma, but the presentation also includes examples from Red Bull, Oracle, Boeing, and many others.

If you’re interested in learning more about how to leverage video content in your marketing mix, this webinar will be well worth your time.

Access the recorded webinar here

NZ Marketing Summit – Mildie Meyer-Els | Barfoot and Thompson

Perpetua Productions and Pravda Communications hear views from Mildie at Barfoots on marketing at the recently held NZ Marketing Summit.

 

Across people, platforms, channels, screens, processes…

Big data, smart data, little data. Data is everywhere; it powers our daily lives. As consumer media consumption continues to shift digitally, marketers are faced with a new set of challenges in reaching their audiences with the right message, at the right time, and through the right channels. Marketers’ ability to collect and analyze data — big, small, social and otherwise — is needed to help create great customer experiences. This discussion will take a look at the ways marketing is adapting across people, platforms, processes, screens, and channels because of this surge of available data.

 

Marketing isn’t that hard…

Here we are, doing all fancy about marketing, marketingcampaigns, marketing technologies and so on. But then, these guys come along and explain what marketing is all about and how you get the best results. In only two minutes you know all.

1. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! – Thats Direct Marketing

2. Youre at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: Hes very rich. Marry him. – Thats Advertising

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: Hi, Im very rich. Marry me. – Thats Telemarketing

4. Youre at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say: By the way, Im rich. Will you marry me? – Thats Public Relations

5. Youre at a party and see gorgeous girl. She walks up to you and says: You are very rich! Can you marry ! me? – Thats Brand Recognition

6. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! She gives you a nice hard slap on your face. – Thats Customer Feedback

7. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! And she introduces you to her husband. – Thats demand and supply gap

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: Im rich. Will you marry me? and she goes with him – Thats competition eating into your market share

9. You see a gorgeous girl at a party. You go up to her and before you say: Im rich, Marry me! your wife arrives. – Thats restriction for entering new markets

 

The worst critics…

Women are their own worst critics, says Dove Real Beauty. In this experiment  they are asked to describe themself . Other women describe them as well. Conclusion: what you think of yourself is not always the right thing. People are bad in marketing themselves. What lesson can be learned for marketing?

 

The top 3 objectives of a CMO

Unlike many C-level executives, Chief Marketing Officers (CMOs) are without commonly accepted strategies and routine performance measures. This may be in part why CMO’s so often don’t get a seat at the executive table and incur such high churn. So what’s a CMO to do? In this http://www.crmsearch.com video blog post, Chuck Schaeffer shares three most important stakeholders and strategies for CMOs to deliver the greatest contribution to the company, and their own careers.

 

It’s not what you say, but where you say it

Okay, we marketers are always busy with delivering our message, aren’t we? Always thinking about what we should say and where we should say it. But do you think you’re doing it the right way? Is your message coming through right? Watch what happens when you think out of the box, talking about the right resources at the right place…

Getting the Most from Your Marketing Dollars

You know you need to market your practice, but how effective are your current methods? Marketing metrics give us the best information about what’s working — and what is not — and will help you make better investment decisions. Learn how to measure the impact of your efforts and refine your approach in this webinar, “Marketing Metrics — Getting the Most from Your Marketing Dollars” with Cheryl Whitman, CEO of Beautiful Forever Consulting.

Cheryl Whitman is an internationally-recognized pioneer in medical spa and aesthetic medical business consulting. She is a published author, speaker, and cosmetic marketing specialist, and spearheads a successful team of aesthetic business consultants and business professionals as founder and CEO of Beautiful Forever. Don’t miss the opportunity to learn how you can get more out of your marketing dollars!