Marketing Governance

MRMLOGIQ MRM in 60 Seconds series, we take a look at two essential concepts in MRM: effectiveness and efficiency. They may sound like the same thing, but there is an important difference. Being effective means getting the job done; being efficient meaning getting the job done using the minimum amount of time and energy, while still getting the best possible results. Watch the video to find out why an effective Marketing strategy needs an efficient MRM strategy as well.

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The second instalment of MRMLOGIQs MRM in 60 Seconds series takes a closer look at Marketing Resource Management. What is it exactly, and which business challenges does it address? How can it help to keep an overview in a time when we suffer from an information overload? Watch this video to find out how MRM can make Marketing count in every sense of the word. . .

MRMLOGIQ made a seven-part video series which answers all of these basic questions. The series is an introduction to Marketing Resource Management, explaining aspects of running an efficient marketing department. Resources, workflow, and the organizational model behind the daily practise all these aspects are discussed. For the next six weeks, we will post a video from the series. So before the year is out, youll have a firm understanding of MRM.

Today part one: The 21st Century Marketer. Why the current marketing environment calls for the Homo Marketerus Universalis: a rare breed of marketer, uniting both creativity and structure in its marketing activities.

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