Tag Archives: change management

The CMO as Change Agent

October 25, 2011 | 1 Comment

Most people don’t like change. It always has been – and it always will be – difficult.

But, as Seth Matlins points out in his post at Ad Age, refusing to change is typically even more problematic. “In marketing [...] the status quo is a slow death,” he writes. “It’s killing progress and stifling creativity and innovation. It’s the competition.” Read More

The One Business Partnership You Need to Start Building Now

October 19, 2011 | 0 Comments

digital marketing requires a combination of different skill sets. For example, it needs time-honored CMO know-how blended together with innovative, hi-tech computer programming expertise. And now that this kind of cross-functional partnership is such a high priority, I need to ask you one thing:

When was the last time you had lunch with the CIO? Read More

Webinar Managing Change

September 12, 2011 | Comments Off

MOCCA will host the webinar Managing Change Simple Tools for Getting from Here to There, discussing effective change management in marketing organizations. Rapid change is a fact of life in todays organizations. Marketing operations professionals know this, as they drive ongoing change in their quest to improve marketing efficiency and effectiveness. Unfortunately, human behavioral research has proven that people are hard-wired to resist change. Read More