About Us

Marketing Governance is an initiative by marketers who believe that Marketing Operations is an increasingly influential and ultimately fundamental aspect of marketing, as marketing complexity continues to rise.

The aim of this weblog is to provide a platform to share

  • opinions
  • methodologies
  • tools
  • theories
  • cases

… to increase transparency, control, accountability and efficiency in marketing environments.

Editors-in-chief:

Romek Jansen

Frans Riemersma