MRM in 60 Seconds: Ten Functional Areas, Part Two

In the sixth instalment of the MRMLOGIQ MRM in 60 Seconds series, the Ten Functional Areas Model is examined in closer detail. (If you missed the first part of the TFA Model, you can watch it here.) You’ll get a definition and description of all Functional Areas, which really are sub-processes within Marketing Operations.

The end-to-end process layer at the bottom of the model deals with the creation and execution of marketing campaigns: from the assembly of marketing copy and images to the finished product (a flyer, poster, website, you name it). On top of that is the management layer, which coordinates the procuction process, keeps track of deadlines, bugets and knowledge. Finally, the intelligence layer monitors the whole process so it can be improved continuously.



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