Marketing Governance

If you are going to deliver Operational Marketing Excellence in your business you need to get your technology implementation right.

Here are the top 10 critical moves you should make.

Operational Marketing Excellence doesn’t come easily; it takes time and demands that you change stubborn habits, overcome emotional barriers, and mend broken processes. Software-vendor Aprimo has some top tips.

Efficient marketing supply chain management will deliver significant financial results, as well improving collaboration amongst the marketing department, its internal customers and the suppliers of marketing services.

If you want to know more, watch this video.

Between 20% to 40% of the things done in marketing don’t serve any strategic value. Find out how to overcome this problem so that everyone is clear about what they need to be doing and why.

This video tells you more about it.

On 14 September, join Aprimos Marketing VIP Lounge XL at the Hermitage in Amsterdam. Meet your peers at the breakout sessions and share best practices, learn from client case studies, product roadmap presentations and demos.

The Aprimo Marketing VIP Lounge XL brings together leaders in integrated marketing management to collaborate, connect, and inspire. There will be proven best practices and how to’s, client case studies, product roadmap presentations, demos as well as plenty of networking opportunities. The speakers include Bob Boehnlein, president of Aprimo, and Steve Kemish, chairman of IDM and Romek Jansen, founder of MRMLOGIQ.

From the program:

The Marketing VIP Lounge XL is an action-oriented learning experience. Through an interactive dialogue with peers you will hear how others are adapting to and conquering today’s toughest marketing challenges and how marketing automation can help you. Read More

On July 12th, 01:00 PM,  join us for a 30-minute webinar by Romek Jansen: Marketing Supply Chain Management: Ten Pitfalls to Avoid. Invest 30 minutes in this webinar and save yourself months of trouble and wasted budget. Make your Marketing Automation project a success. In this webinar, Romek Jansen has compressed ten years worth of implementing marketing automation technology and dozens of ‘lessons learnt slides’ into half an hour of valuable knowledge. See the 10 most common pitfalls and learn how to avoid them so you can jump start your project.

This is the last webinar in the ‘Get Inspired with Marketing Operational Excellence’ series, in which we give you practical tips and tricks, helpful concepts and strategic insights. It brings you the value drivers and the strategic business case. Benchmark the maturity of your marketing operations against industry scores and pinpoint where to begin to get results fast. If youve missed a webinar in the series, they are Aprimo.

Click here to register for the Ten Pitfalls to Avoid webinar. . .

On May 31st, 01:00 PM,  join us for a 30-minute webinar by Romek Jansen: Marketing Supply Chain Management: Increase Your Marketing Efficiency. In this webinar, we will show how increased collaboration in your marketing organization can be a massive efficiency driver. However, improved collaboration also means more dependencies. But the marketing supply chain will be able to carry the load if these dependencies are transparent and guidelines, tolerances and quality checks are mutually agreed upon in Service Level Agreements (SLAs). Learn more about creating a flexible supply chain and the need for clear internal SLAs.

This webinar is part of the ‘Get Inspired with Marketing Operational Excellence’ series in which we’ll give you practical tips and tricks, helpful concepts and strategic insights. It brings you the value drivers and the strategic business case. Benchmark the maturity of your marketing operations against industry scores and pinpoint where to begin to get results fast.

The webinars that will follow are:

• Change Management, June 21
• 10 Pitfalls To Avoid, July 12

Click here to register. . .

eCircle, European leader in cloud-based digital marketing.

With the acquisition, the three companies hope to combine Teradata’s analytical capabilities, Aprimo’s Integrated Marketing Management, and eCircle’s digital messaging solution. This will enable marketers to create integrated customer experiences across online and offline channels that leverage Big Data insights to grow existing customers, attract new customers, and increase revenues. The addition of eCircle more than triples Aprimo’s European team, expertise and reach in all major European countries, creating the largest marketing applications provider in Europe and enabling the delivery of eCircle solutions globally. Read More

On May 10th, 01:00 PM,  join us for a 30-minute webinar by Romek Jansen, Strategic & Operational Alignment: One Single Version of the Thruth. In this webinar we will show how strategic marketing objectives can be translated and embedded into daily tasks. How you can ensure that all your marketing activities and materials support your marketing strategy. Learn more about integrating all your tasks, campaigns, marketing plans and objectives across the whole marketing supply chain.

This webinar is part of the ‘Get Inspired with Marketing Operational Excellence’ series in which we’ll give you practical tips and tricks, helpful concepts and strategic insights. It brings you the value drivers and the strategic business case. Benchmark the maturity of your marketing operations against industry scores and pinpoint where to begin to get results fast.

The webinars that will follow are:

• Marketing Supply Chain Management, May 31, 01:00 PM
• Change Management, June 21, 01:00 PM
• 10 Pitfalls To Avoid, July 12, 01:00 PM

Click here to register for May 10th and Get Inspired. . .

first book on Marketing Resource Management (and editor-in-chief of MarketingGovernance.com). He will give you practical tips and tricks, helpful concepts, and strategic insights on marketing efficiency.