Marketing Governance

B2B Marketing annual Conference. Everywhere we look content is coming at us. E-mail, twitter, Facebook and full event calendars. Because of the sheer volume of it its no suprise marketers are left overwhelmed when trying to create compelling and effective content.

B2B Marketing therefore has invited several ‘brains’ from the business to get some exclusive insight ahead of the event. A few names are Dave Stevens, Marketing Director, UK&I at EY; Drew Nicholson, CEO, DNX; Dave Chaffey, CEO, Smart Insights; Caspian Woods, Chief Content Strategist, Editions Financial and Laila Lotfi, Head of Product Marketing, Redgate Software amongst others. They will shed their light on the matter of the Content Avalanche.

B2B Marketings Annual Conference  will take place on 7 ^here

What is your brand essence and how can you assure that it is established accurately in each target country? What are the best practices for global advertising campaigns that combine a universal message, yet can be easily translated into local campaigns? What is the best strategy for international SEO and how can you take advantage of it while building your global brand and campaigns? How are social media outlets revolutionizing the way your brand interacts with customers across borders and how can you track and integrate the sentiments of your global customers in an effective manner?

These are just a few questions which will be answered during the Inaugural Brand2Global Conference at September 16th till September 18th in London. Main subject is Innovative Global Marketing Strategies.

Amongst the GMN Faculty Members who will speak are professor Robert Shaw, GMN Programme Director for Marketing Analytics. He will be delivering a full 1-day Global CMO Masterclass, on Measuring Marketing Performance. Professor Shaw will also be delivering a one hour session on ‘Measuring Marketing Performance’ during the main Brand2Global conference programme on 17th September.

Shaw will be followed by Dr Markus Pfeiffer, founder and CEO of Bloom Partners and GMN Programme Director for Digital Strategy and Innovation, on September 17th. Pfeiffer will be delivering a one-hour session entitled ‘Winning the Empowered Consumer’, sharing with delegates the results of the “Digital Readiness” Study 2013, providing some deep insights on key success factors for winning in a digital-first era.

Last but not least on September 18th David Haigh, Founder and CEO of Brand Finance plc and GMN Programme Director for Brand Valuation, will be delivering a one hour session on the results of the recent Brand Finance Brand League Tables and what the drivers of success are in building a global brand.

Booking your tickets is possible at www.brand2global.com

DAM-event in New York by Henry Stewart (May 2nd and 3rd) will prove you wrong.

Theresa Regli, Principal & Managing Director, Real Story Group and Romney Whitehead, Digital Content Platform Manager, NET-A-PORTER Group will give  an overview of corporate (non-broadcaster) oriented video technology options.

After that a panel of video management experts who will discuss this challenge.

Topics include:

• Exploring innovation and new uses for MAM in the ingest, editing, review and approval, archive and distribution phases
• Getting renewed “buy-in” from loggers, editors and producers (all of whom view MAM differently)
• The importance of designating an in-house ‘MAM Czar / Media Manager’
• MAM and DAM and convening sustainable collaboration

All panel speakers have years of experience within the field and are members of advanced video MAM user and/or consultation teams.

Moderator:

Jacki Guerra, VP, Media Asset Services, A&E Television Networks

Panelists:

• Tab Butler, Director Media Management & Post Production, MLB Network
• Dave Lankford, Director of Product, Dr. Oz Digital
• Cynthia Parrish, Product Manager, Harris Broadcast
• Tracey Shaw, VP, TV and Network Operations, WWE, Inc

For a detailed conference agenda please click here

This year, ADAM Softwares annual event named Sync!, is to be held in Ghent (Belgium) on the 30th of January, and one week later in New York on the 7th of February.

Every year, the ADAM event brings together industry experts and ADAM Partners, customers and prospects to discuss how developments in media and marketing technology are changing the enterprise. This year, the focus of the event is community.

Its a place to meet, to think, and to Sync! on ADAM innovation, the future of marketing technology and to exchange ideas with other thought leaders. Customer cases are scheduled from Philips, Viacom and Komatsu.

Tip: dont leave the event without demanding a box of Belgian chocolate.

If you like to attend Sync!, you can register here: New York

From March 18 to 20, MarcomCentral will host the Marketing Operations Executive Summit in Del Mar, California. Its the only event dedicated 100% to Marketing Operations, according to the host.  The three-day event will include forums, a discussion panel, and keynote speakers from participating companies Forrester, Sirius Decision, Eloqua, and Adobe. In the past few years, Marketing Operations has become increasingly recognized as a hot topic across enterprise organizations and a key component in nearly all growth strategies.

From the program:

The executive summit will include sessions from the industry thought leaders and partners including Forrester, Sirius Decisions, Eloqua, MarcomCentral, SalesForce, Adobe, and a variety of forward thinking executive marketers.  Read More

March 14-16, Research firm Gartner will host the Customer 360 summit in Orlando, Florida. The Customer Relationship Managment (CRM) event promises to deliver complete coverage of the new strategies and technologies that are enabling organizations to better understand and engage their customers, build loyalty and grow the business.

From the program:

Business and IT leaders can learn from the latest Gartner research and interact with 25+ Gartner analysts, peers and solution leaders. Experience new research and innovative thinking in a variety of session formats that drill down into your most critical CRM topics, including customer experience management, integrated marketing and sales, data quality and business analytics and mobile and social strategies. Read More

Big Data is the next big thing in marketing. Weve devoted quite a few articles to the subject as well. But many marketers are still struggling to fit this new development into their Marketing Operations. How do you make sense of big data? When is it useful, and when is it a distraction? And how should you be preparing?

On December 13, 2012, MOCCA, the association for Marketing Operations professionals, will host the event Whats the Big Deal About Big Data?. Here marketing professionals will have the opportunity to get together and prepare for the challenges that big data pose.

From the program:

In this session, well share trends in both data management and applied analysis for marketing organizations to help operations leaders define their requirements as well as their opportunities.

For more information and to register for this free event, visit MOCCA. . .

Chartered Institute of Marketing (CIMA) will host a conference on profitable marketing in London. This one day conference is aimed at finance and marketing professionals and will evaluate the market, look at how to save money and improve results as well as lay a foundation for future growth. The conference focuses on questions and issues on the most efficient way of distributing the marketing budget and tackling issues concerning marketing accountability.

From the program:

Who will benefit

This event is suitable for chief executives, senior finance managers and marketing professionals in either a client company or agency who may be facing issues or concerns such as:

• setting and distributing the marketing budget
• doubts and uncertainties about marketing’s contribution
• pressures to cut back marketing in the least damaging way Read More

Next October 10-13, the Annual ANA Masters of Marketing conference will be held in Orlando, Florida. With keynote speakers from companies such as BP, Coca-Cola, Ford, and MasterCard, the ANA Conference offers workshops and presentations from top notch marketing professionals. From the program:

Join the nation’s chief marketing officers and leaders from the agency and media worlds for our industry’s signature event. This conference offers an opportunity to learn and engage with the leaders of the marketing community who have built brands, leveraged the expanding array of media, made marketing more accountable and improved the quality of their marketing organizations.

Read More

On September 13th, Henry Stewart will host the Chicago edition of their Digital Asset Management event: The Art and Practice of Managing Digital Media. The conference is aimed at marketing and IT professionals wanting to keep up to date about the latest development in Digital Asset Management: the reach, importance and implications of good digital asset management. Now the fifth edition of the event, the organization hosts a new edition, all from the users perspective. The event features presentations, keynote addresses, discussions, case studies, panels and round tables are specially formulated to ensure that you can keep abreast of the latest and the best. Read More