What is your brand essence and how can you assure that it is established accurately in each target country? What are the best practices for global advertising campaigns that combine a universal message, yet can be easily translated into local campaigns? What is the best strategy for international SEO and how can you take advantage of it while building your global brand and campaigns? How are social media outlets revolutionizing the way your brand interacts with customers across borders and how can you track and integrate the sentiments of your global customers in an effective manner?
These are just a few questions which will be answered during the Inaugural Brand2Global Conference at September 16th till September 18th in London. Main subject is Innovative Global Marketing Strategies.
Amongst the GMN Faculty Members who will speak are professor Robert Shaw, GMN Programme Director for Marketing Analytics. He will be delivering a full 1-day Global CMO Masterclass, on Measuring Marketing Performance. Professor Shaw will also be delivering a one hour session on ‘Measuring Marketing Performance’ during the main Brand2Global conference programme on 17th September.
Shaw will be followed by Dr Markus Pfeiffer, founder and CEO of Bloom Partners and GMN Programme Director for Digital Strategy and Innovation, on September 17th. Pfeiffer will be delivering a one-hour session entitled ‘Winning the Empowered Consumer’, sharing with delegates the results of the “Digital Readiness” Study 2013, providing some deep insights on key success factors for winning in a digital-first era.
Last but not least on September 18th David Haigh, Founder and CEO of Brand Finance plc and GMN Programme Director for Brand Valuation, will be delivering a one hour session on the results of the recent Brand Finance Brand League Tables and what the drivers of success are in building a global brand.
Booking your tickets is possible at www.brand2global.com