Social Media Business Stats & Graphs

How do businesses use social media? How prepared do CMOs feel for its use as a marketing tool? Do they measure the effectiveness of social media, and if so, with which systems and programs? This emerging branch of marketing leaves many new questions and challenges. Some of these are answered by the slideshow below. The slideshow by Watershed Publishing brings together a vast amount of data and statistics on the use of social media: long term and short term trends, user stats, consumer use, business use. Below is an excerpt which focuses on business use alone, but the whole slideshow is worth taking a look at.

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