Tag Archives: Webinar

Bridging the Gap Between Product Management and Product Marketing

February 20, 2012 | 0 Comments

In most large enterprises, basic product information is managed and stored in enterprise resource planning (ERP) systems. ERP systems typically contain product identification codes (SKU numbers), product cost information, and the data that drive manufacturing operations such as bills of materials and production scheduling. These systems are also used to manage order entry and order fulfillment.

As critical as these functions are, typical ERP systems are not equipped to handle the wealth of additional information that is required for successfully taking products to market. Marketing messages and materials such as print ads, brochures, catalogs, videos, etc. all require information that is not traditionally stored in ERP (and similar product management) systems because these systems are designed to manage products, but not to market them. Read More

Free Webinar: Marketing Automation Lessons from the Front

January 3, 2012 | 0 Comments

According to the many vendors selling marketing automation solutions, the tools hold nothing but promise for more effective campaigns, better qualified leads, and greater marketing efficiency. But what do marketers who have implemented the tools actually experience?Join the Marketing Leadership Council at MOCCA on January 11th from 11.00 to 12.00 (EST) for a free webinar to learn more about the keys to marketing automation success (including the challenges to expect and pitfalls to avoid) based on their research, including a survey of over 150 marketers and conversations with top vendors and marketing automation consultants. Read More

Operational Marketing Excellence Webinar

September 19, 2011 | 0 Comments

ADAM Software will host a webinar on “Operational Marketing Excellence”. The webinar will last for 30 minutes. During the webinar, Romek Jansen from MRMLOGIQ (and yes MarketingGovernance.com), an ADAM Software partner, will explore the solutions that help focus marketing operations on what really delivers value; the optimization of materials, processes and technology. Read More

Webinar Managing Change

September 12, 2011 | Comments Off

MOCCA will host the webinar Managing Change Simple Tools for Getting from Here to There, discussing effective change management in marketing organizations. Rapid change is a fact of life in todays organizations. Marketing operations professionals know this, as they drive ongoing change in their quest to improve marketing efficiency and effectiveness. Unfortunately, human behavioral research has proven that people are hard-wired to resist change. Read More