It can be hard to find a balance between the creative left brain and the structured right brain in Marketing Operations. Whats your dominant brain half?
A commonly heard objection against more control in marketing environments is that it will have a negative effect on creativity. Creativity is, and will always be, an extremely important element of marketing. But creativity is a means, not a goal.
Marketing governance is necessary to make sure that out-of-the-box thinking will not turn into out-of-your-mind thinking or out-of-budget-thinking. Have you ever wondered whether you are a right brain or a left brain thinker? Take one minute to take this test and find out.
