MRM in 60 Seconds: Why MRM?

The second instalment of MRMLOGIQs MRM in 60 Seconds series takes a closer look at Marketing Resource Management. What is it exactly, and which business challenges does it address? How can it help to keep an overview in a time when we suffer from an information overload? Watch this video to find out how MRM can make Marketing count in every sense of the word. . .

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Author:Marketing Governance