Webinar Managing Change

On Tuesday, September 20, MOCCA will host the webinar ‘Managing Change – Simple Tools for Getting from Here to There’, discussing effective change management in marketing organizations. Rapid change is a fact of life in today’s organizations. Marketing operations professionals know this, as they drive ongoing change in their quest to improve marketing efficiency and effectiveness. Unfortunately, human behavioral research has proven that people are hard-wired to resist change.
Join change management expert Patty Van Ysseldyk, Founder & Principal of My Catalyst Coach, as she shares simple tools and change management models for easier transitions, reduced resistance and stronger change leadership.Patty Van Ysseldyk is an expert on change.  For 25 years she has guided organizations, leaders and individuals through a wide variety of transformational processes.  Her particular talent lies in her ability to take an otherwise nebulous and unwieldy subject – getting people to change – and making it manageable.  She shows others how to bring clarity to situations rife with ambiguity and resistance.  Patty has worked both internally and externally across the globe as a change and leadership development consultant.  In addition to consulting with organizations, she also has a small life coaching practice.  She is currently working on her PhD in Human and Organizational Development with an emphasis on Neuro-Psychology at Fielding Graduate University.
To join this meeting, register here  (Meeting password: MOCCA). For more information, visit MOCCA.

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