Tag Archives: operational marketing excellence

The Real Value of Operational Marketing Excellence

The business case for Operational Marketing Excellence can be rock solid, if you use the right arguments, metrics and calculation.

Using benchmark figures from the forthcoming publication from MRMLOGIQ, you can calculate that the result of your Operational Marketing Excellence program may represent a net present value of up to 29 % of your total marketing budget in the first year. Over three years it may even add up to an impressive 55 %, taking the discounted cashflow into account. Read More

Operational Marketing Excellence Webinar

ADAM Software will host a webinar on “Operational Marketing Excellence”. The webinar will last for 30 minutes. During the webinar, Romek Jansen from MRMLOGIQ (and yes MarketingGovernance.com), an ADAM Software partner, will explore the solutions that help focus marketing operations on what really delivers value; the optimization of materials, processes and technology. Read More