first book on Marketing Resource Management (and editor-in-chief of MarketingGovernance.com). He will give you practical tips and tricks, helpful concepts, and strategic insights on marketing efficiency.
This webinar is part of the Get Inspired with Marketing Operational Excellence series of five in which we’ll give you practical tips and tricks, helpful concepts, strategic insights. It brings you the value drivers and the strategic business case. Benchmark the maturity of your marketing operations against industry scores and pinpoint where to begin to get results fast.
The webinars that will follow are:
- Strategic & Operational Alignment, May 10, 01:00 PM
- Marketing Supply Chain Management, May 31, 01:00 PM
- Change Management, June 21, 01:00 PM
- 10 Pitfalls To Avoid, July 12, 01:00 PM