Tag Archives: Infographic

How marketers profit from technology in a multi-channel world

Teradata Corporation (NYSE: TDC) has released the results of its pan-European marketing study, “The Data Driven Marketing Survey 2013, Europe”. The study reveals that a shift to digital channels and the increasing importance of data have led to a “class structure” in marketing technology investments among companies using these solutions. Telco and IT companies invest almost 20% of their marketing budget on improving their marketing infrastructure, whilst retail (17%) and finance (13%) are close followers. Overall, however, 50% of marketing departments across all industries surveyed spend less than 5% to improve their marketing with technology investments.

In creating the report, Teradata eCircle surveyed more than 1,100 marketing professionals ranging from CMOs and key decision makers to marketing managers and technology users, from 19 European countries and across nine major industries, to uncover the challenges and trends in data-driven marketing adoption by European businesses and how marketers use technology to master them.

The study shows that despite the current, uncertain economic climate, the shift to digital is significant. Marketers still plan to increase their spending in digital channels, especially in social media (79%), mobile marketing (79%) and online display advertising (70%) within the next 12 months. What’s more, the first seven channels marketers plan to invest in are digital, with call centers being the first non-digital investment priority in 8th place.

The research also highlighted marketers’ desire to embrace data, citing it as a key driver of marketing success, with data-driven marketers more than twice as satisfied with their marketing programs than their counterparts who are not basing their decisions on data.

With two-thirds of marketers claiming a lack of simple metrics and the short-term view of their marketing departments as their biggest obstacles to success, the findings provide an eye-opening insight into the struggles facing the modern multi-channel marketer. In fact, the single biggest challenge facing marketers in 2013 was revealed to be the pressure to increase revenue.

Out of the more than 50% of marketers utilizing seven or more channels, the research also found that only 33% currently have Campaign Management technology to monitor their activity, whilst a mere 17% use a Marketing Resource Management solution. Notably only 10% use both.

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Presenting: results of the 11th annual Marketing Performance Management Survey

Survey’s are conducted to gain knowledge. Vision Edge MarketingITSMA, and Forrester recently published the results of their 11th annual Marketing Performance Management survey. We published earlier on this subject in March of this year

More than 400 business and marketing professionals from over 200 companies completed the survey, which was designed to assess Marketing’s performance: specifically, how marketers use data, metrics, and analytics.

All the results are now presented in this infographic.

What does it cost?

In times of crisis more then one company ceases the moment to reorganize. Sometimes because business goes bad and they just have to, sometimes because the market demands it, sometimes because management sees a good excuse to lose some weight. Most of the time it results in downsizing the workforce, but… is that really necessary. Isn’t it better to improve efficiency so your people do more with the same energy, and thus results go up?

In this infographic Jive shows you what  an reorganisation costs.


Are you already pinning?

All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and “repin” the images onto their own pinboards.

Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. “Pins” help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community.

In this video MDG Advertising shows the facts, figures, and findings from its popular “Pin It To Win It” infographic and shows why marketers should keep a close eye on this ‘new’ marketingchannel.

The sun is shining

The sun is shining for global marketers. According to the headline Global Marketing Index (GMI) by Warc, wich combines trends observed in marketing budgets, trading conditions and staffing levels, the index has risen to a 56.2 in February, where 50 represents a positive trend. That is 1.2 point increase compared to January.

The biggest rise can be found in Asia Pacific. The headline GMI in this region stood stood on 53.8 in January, and has climbed to 56.2 in February.

The Americas are the most optimistic. It’s headline GMI went up from 58 to a firm 59.5 points.

Europe is lacking behind in this all. Although the trend is positive and  the index went up 1.2 points, it stills keeps a low score at 53.1 points in February.

(graphic by marketingprofs.com)

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Do you rely on hearsay?

Do you rely on hearsay when it comes to your marketingcampaigns? No you say? Feedback on your marketingcampaigns, showing results and measuring effectiveness. It sounds like every marketer would own one or more processes to do so, but do they?

Most senior marketers say they either have a formalized process or are using one when the situation calls for it. “But when it comes to the types of local market data used to impact campaign performance, those same marketers appear to be too reliant on ‘hearsay data’,” the CMO Council states in a new study.

Marketers are twice as likely to gather insights from field and business development teams as they are to examine online voice of customer listening and analysis (57% vs. 29%).

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Marketing Automation by the Numbers

‘The future is bright for the marketing automation industry,’ according to this infographic by Carlos Hidalgo. Marketing Automation is increasingly being recognized as a solution to marketing challenges. Both large and smaller enterprises can benefit from the insights, control, time saved, and cost reductions achieved by Marketing Automation.

While adoption rates are still modest, but judging by the number of vendors out there, there may be a breakthrough soon.

Click the image for a larger view.

Quick Fix Guide to Content Marketing

Content Marketing is an effective way of promotion, as we discovered last week. But Content Marketing is an umbrella term for lots of different activities: whitepapers, blogging, presentations, social networking, video, etcetera. Anything to get information across to potential clients. The Content Marketing Institute describes it as follows:

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

But how to decide which strategies are most effective? This infographic (which is also a form of Content Marketing!) shows the pros and cons of different online strategies. When to use video, when to use whitepapers? Useful stuff.

Click the image for a larger view.


Infographic of Infographics

Ah, infographics. The secret weapon of content marketing. A visual presentation of statistics and information: bite-size, relevant, informative and hip. The ideal way of getting across your message to a wide audience quickly and easily, while also getting your name out there. They started out as a visual aid in newspapers, but now they’re everywhere.

Graphic designer Ivan Cash took this idea one step further and created a meta-infographic – an infographic about infographics. The design may not be all that innovative, but the information contained in it is quite interesting. The typical infographic is tackles a topic about business, health or politics, in the United states, in the shape of a bar chart against a white background.

Click the image for a larger view.


The Business Marketers’ Guide to Instagram

Photo-sharing social network Instagram is more than a place for hipsters to share pictures of their latest lunch order. In fact, it’s a full-on business opportunity. Since its launch in 2010, the community has accumulated over 50 million members. It’s the perfect platform to engage potential customers and to build up a personal relationship with consumers. This quick guide to Instagram for marketers shows you how to best present a company on the site. Just remember the golden rules: curate, snap, hastag, engage, repeat.