Big Data is the next big thing in marketing. Weve devoted quite a few articles to the subject as well. But many marketers are still struggling to fit this new development into their Marketing Operations. How do you make sense of big data? When is it useful, and when is it a distraction? And how should you be preparing?
On December 13, 2012, MOCCA, the association for Marketing Operations professionals, will host the event Whats the Big Deal About Big Data?. Here marketing professionals will have the opportunity to get together and prepare for the challenges that big data pose.
From the program:
In this session, well share trends in both data management and applied analysis for marketing organizations to help operations leaders define their requirements as well as their opportunities.
For more information and to register for this free event, visit MOCCA. . .
