Eighty-six percent of marketers intend to look for ways to better localize their content, according to a recent survey by the CMO Council. Other findings from the same research reveal the importance that marketers are placing on localized marketing and demonstrate that marketers have more work to do to make localized marketing effective.
- 49% of survey respondents said that localized marketing is essential to business growth and profitability.
- 41% of respondents said they devote 30% or more of their budget to field or localized programs.
Nearly 50% of respondents said that they are underperforming or need new strategic thinking and capability development in the area of localized marketing. Read More…