How DAM Can Enable and Support Customer Experience Management

On December 5^thhere.

On December 19^thhere.

On Wednesday of this week (December 11^thCognizant.

In this week’s webinar, our panel of experts will address three critical questions.

• Do you see an evolution/trend in the requirements for DAM projects over the last 5 years?
• Can you describe the biggest challenges to avoid DAM projects being deployed as stand-alone siloed point solutions, but become a business critical part in corporate marketing processes?
• How can DAM solutions assure their vital role in tomorrow’s CXM/WCM solutions?

Customer experience management has become one of the hottest topics in business and marketing circles. IBM recently published the highlights of its 2013 global C-suite study, The Customer-activated Enterprise, and this study revealed how much importance C-suite executives place on customers and customer experience management.

• CEOs said that customers exert a bigger influence on their organization’s business strategy than all stakeholders other than the C-suite itself.
• No matter what their specific role, every CxO wants to become more involved in managing the customer experience.
• Among CMOs, designing customer experiences for mobile applications was identified as the top marketing priority.