B2B marketers are wise to use words like ‘profit’, ‘money’, and ‘revenue’ in the subject line, and avoid words such as ‘ROI’, ‘asset’, and ‘industry’. That’s one of many takeaways from a new report by Adestra, which analyzed almost 1.2 billion B2B emails sent within the past 12 months. The study examines performance metrics across a number of subject line themes – including discount, news, and content – and also looks at subject line length and personalization.
Adestra’s subject line study takes a look at subject line keyword metrics across a variety of themes, scoring them by relative open, click, and click-to-open rate.
Parry Malm, Account Director at Adestra says:
Our new subject line research has produced some incredibly interesting stats. It’s only one aspect of your email marketing arsenal, but when approached in the correct way subject line optimisation can prove to be an effective, and quick, tactical winner to help drive response rates.
The report covers 6 sectors: Read More…