With the arrival of ever more and ever newer forms of (social) media, the opportunities for brands to communicate their message and position their image increases. But so does the pain for marketers. How do you make yourself heard in the chaos of media messages fired at the consumer every day?
In this presentation, JESS3 co-founder and President, Leslie Bradshaw, shares her insights on how to approach the monumental task of creating around-the-clock content for an always-hungry digital world. Because:
Creating content for brands is a delicate balance between business objectives, creativity and user goals.
The left brain and the right brain, in other words. In order to create and maintain a strong and relevant (online) presence, brands need to think and act like publishers, producing content in the form of blogs, images, infographics, and videos to keep the consumer entertained and interested. From the importance of good design to the employment of your own personal army of copywriters, this presentation outlines the work required for producing great content.
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