HP knows where youre coming from they didnt just develop a Marketing Resource Management solution, they tried it out on themselves first. Perhaps HP is a bit too forward in claiming they came up with a breakthrough idea, but the results are pretty impressive. After streamlining their marketing processes, they went from 1000 agencies to 300, and from 850 suppliers to 300, achieving a combined savings of a staggering 100 million dollars. Starting with an assessment of bottlenecks and challenges in the marketing supply chain, HP promises to deliver a complete MRM solution. Have a look in the video below.
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