MRM in Action: Bouygues Telecom on Project Aladin

Marketing Resource Management is the marketing engine of marketing departments. Like car engines most MRM projects they stay hidden under the hood, far away from the public eye. When we have the opportunity to share a case study we definitely will, especially when it is presented through a great video.

MRM solutions are designed to enable marketers to do their work easier, smarter, faster. In order to streamline their marketing content creation process, Bouygues Telecom teamed up with Aprimo and implemented the multichannel publishing platform solution, named Aladin. The goal was to improve the quality and relevance of the marketing output, simplify teamwork and relieve the team members from boring and repetitive tasks. You can see the results of the collaboration in the video below, with several team members demonstrating different features of the program. .

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