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SproutLoud takes a wide view. Marketing their software solution to both brand marketers and local businesses, SproutLoud highlights the importance of timeliness, local relevance, and brand consistency. A nice touch in this video are the two case studies, demonstrating how their software may be used by marketers operating in completely different markets: from the small local jewelers to a global cruise line, SproutLoud claims to empower local marketers with the resources of national brands.
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