Annual National Conference in London. The theme this year is Marketing-led innovation. With speakers from Cisco, Hiscox, Google and Rolls-Royce it promises to be an interesting day. From the program:
With reduced resources and increasing demands, UK organizations must find new innovative ways of looking at their markets to stay at the top of the game. But while the strategic imperative for innovation may be clear, defining an effective approach to innovation continues to pose daunting challenges.
Discover how marketing-led innovation ensures a competitive edge at this years Annual National Conference. Examine the challenges and explore the tools and techniques needed to drive business growth and set new standards for customer loyalty.
The day is divided into four key topics, each illustrated with case studies from global brands, supported by views and facts from sought-after course directors.
Watch the interview with David Thorp, CIM director of research and professional development, below and find out why innovation is more important than ever during an economic downturn, how SME marketers can be effective innovators and discover what factors will encourage the creative process.
To register for the event, or to find out more about the program, go to the CIM.
