Lenskolds CMO Guide to Marketing ROI

By now, it should be clear to most CMOs that they have to find a way to measure how their department is creating value for the company. Its worth knowing that marketing organizations that already measure ROI are outgrowing their competition, so there must be something in it. But how? Enter the Lenskold Group: their whitepaper CMO Guide to Marketing ROI provides answers to these questions. Interested? Read on:

Marketing ROI and measurement analysis may be daunting subjects for many. Why, where, when and how marketing is driving financial contribution are valid questions. But, managing marketing profitability is top of mind for every Chief Marketing Officer. Most CMOs understand that a reliable and practical ROI process provides unique opportunity to catapult profit potential, improve efficiencies and effectiveness, and build credibility for the entire marketing team. And clearly the greatest path to increased effectiveness and delivering the greatest return is evident with marketing ROI measurements, financial analysis, and decision support.

The CMO Guide to Marketing ROI breaks down the critical steps needed to establish a marketing ROI framework. It simplifies complex business issues and offers a practical, pro-active approach to create the culture and capabilities for managing and improving marketing ROI.

The white paper features a case study with Kodak, and a practical quick-tip checklist. It also summarizes the marketing ROI framework with an easy to follow flow chart. The paper identifies the big wins with ROI analysis, measurements and applying insights to strategic decisions.