How to Implement a Marketing Automation System

‘Marketing Automation technology lets you integrate all of your technology resources into one interaged toolkit. But where do you start?’

Never worry, Act On software are here to tell you how to get the most out of a Marketing Automation system once it’s up and running. In this video the process is broken down into ‘five easy steps’:

  1. Pick a system that is easy to handle and covers your needs.
  2. Deploy the system by using it to run your existing marketing material, and to create new output.
  3. Make improvements such as list segmentation, landing pages and reporting.
  4. Measure results and see if you’re more efficient than before.
  5. Review and refine the processes and see if you can make more improvements. (Really, step 3 and 4 should be an ongoing process in our opinion.)
  6. Look ahead and integrate the Marketing Automation solution into the marketing planning process.
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