Case Study: Tangent Snowball for Carlsberg

‘Tangent Snowball have taken something that could have been really complicated and distilled it down into something that is actually quite simple.’

Software vendor Tangent Snowball has developed a B2B Marketing Automation solution for Carlsberg UK to improve relations with existing customers and to attract new customers for the brewer. Pub owners have access to a the ‘We Deliver More’ Marketing Automation platform, where they can order products, use email, web-to-print for marketing materials, and keep an events planner.

David Scott, Carlsberg’s customer marketing manager, praises the system’s customer friendliness, and says it allows the brewer to maintain a more personal way of communicating with their customers, while also allowing Carlsberg to ‘organize and structure’ the B2B communication process.
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