SAS. In the third and last video on their Customer Intelligence Software solution, SAS introduce their three-part strategy for maximizing impact:
- Customer centricity
- Consistent experience
- Targeting profits
The main focus is still on the customer, as is apparent from items one and two, as their central mission to tighten the relationship between customer and brand. Make the customer happy, give them relevant offers. Yet the last point shows consideration for the corporate aspects of marketing. You have to be able to measure the impact of your marketing efforts. SAS promises data to track everything. Because: ‘armed with this information, business leaders can understand the impact of campaigns and determine how each campaign is performing against target.’ And that might positively impact the marketing budget in the future. .
. .
