SAS Customer Intelligence: Find Growth

‘So what do your customers want? Simple. They want what they want, when they want it, and however is most convenient for them.’

That’s easier said than done. Understanding and analyzing customer behaviour requires some heavy-duty data analysis, according to this vendor video by SAS. The first of a series of three on their Customer Intelligence solution, this video focuses on growth opportunities through the analysis of marketing and customer data. Because: ’in an age of increased marketing accountablity, it is not only ciritical that you act with speed and precision, but forecast accurate profitable growth across everything you do.’

If you know what the customer does, you can more accurately predict what they want, and where to utilize your marketing assets. While it’s only part of Marketing Operations, it’s not a bad idea to take the customer’s behaviour and preferences as a starting point for your marketing activity and business growth.

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