So what do your customers want? Simple. They want what they want, when they want it, and however is most convenient for them.
Thats easier said than done. Understanding and analyzing customer behaviour requires some heavy-duty data analysis, according to this vendor
If you know what the customer does, you can more accurately predict what they want, and where to utilize your marketing assets. While its only part of Marketing Operations, its not a bad idea to take the customers behaviour and preferences as a starting point for your marketing activity and business growth.
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