Upcoming Event: ANA Annual Conference

Next October 10-13, the Annual ANA Masters of Marketing conference will be held in Orlando, Florida. With keynote speakers from companies such as BP, Coca-Cola, Ford, and MasterCard, the ANA Conference offers workshops and presentations from top notch marketing professionals. From the program:

Join the nation’s chief marketing officers and leaders from the agency and media worlds for our industry’s signature event. This conference offers an opportunity to learn and engage with the leaders of the marketing community who have built brands, leveraged the expanding array of media, made marketing more accountable and improved the quality of their marketing organizations.

Neil Golden from McDonald’s, for example, will discuss how to change customer perception. Working for a company that often sees its reputation called into question, he will share how a brand must evolve and share its story in a way that inspires people to listen. Alfredo Gangotena from MasterCard Worldwide will discuss building brand connections with consumers and increasing customer loyalty and purchase behavior, illustrated with programs and products from around the world.

But it’s not all hardcore corporatism – Luke Dowdney, CEO and founder of Luta, a sustainable fashion brand, shows how marketing and charity can go together. He will discuss the synergies between Luta’s brand DNA, product range, and marketing strategy and Fight for Peace’s mission. As he will explain, Luta doesn’t just donate money to a good cause, it lives that cause in everything it does within the marketplace.

For more information and to register, visit Annual ANA.

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