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Marketing VIP Lounge XL

On 14 September, join Aprimo’s Marketing VIP Lounge XL at the Hermitage in Amsterdam. Meet your peers at the breakout sessions and share best practices, learn from client case studies, product roadmap presentations and demos.

The Aprimo Marketing VIP Lounge XL brings together leaders in integrated marketing management to collaborate, connect, and inspire. There will be proven best practices and how to’s, client case studies, product roadmap presentations, demos as well as plenty of networking opportunities. The speakers include Bob Boehnlein, president of Aprimo, and Steve Kemish, chairman of IDM and Romek Jansen, founder of MRMLOGIQ.

From the program:

The Marketing VIP Lounge XL is an action-oriented learning experience. Through an interactive dialogue with peers you will hear how others are adapting to and conquering today’s toughest marketing challenges and how marketing automation can help you. Read More…

Webinar: Success in Marketing Automation – 10 Pitfalls to Avoid

On July 12th, 01:00 PM,  join us for a 30-minute webinar by Romek JansenMarketing Supply Chain Management: Ten Pitfalls to Avoid. Invest 30 minutes in this webinar and save yourself months of trouble and wasted budget. Make your Marketing Automation project a success. In this webinar, Romek Jansen has compressed ten years worth of implementing marketing automation technology and dozens of ‘lessons learnt slides’ into half an hour of valuable knowledge. See the 10 most common pitfalls and learn how to avoid them – so you can jump start your project.

This is the last webinar in the ‘Get Inspired with Marketing Operational Excellence’ series, in which we give you practical tips and tricks, helpful concepts and strategic insights. It brings you the value drivers and the strategic business case. Benchmark the maturity of your marketing operations against industry scores and pinpoint where to begin to get results fast. If you’ve missed a webinar in the series, they are available on-demand at Aprimo.

Click here to register for the Ten Pitfalls to Avoid webinar.
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Digital Branding – Brand Leaders Summit 2012

On June 5 and 6 2012, the Digital Branding – Brand Leaders Summit will be held in Moscow. This major digital marketing event will bring together the world’s leading experts and practitioners to explore the most successful brand strategies in the New Media environment. Among the speakers will be Romek Jansen, founder of marketing efficiency company MRMLOGIQ and editor-in-chief of MarketingGovernance.com.

Over the past few years digital communications have evolved from being merely an experimental advertising channel to penetrating the core of the brand platform and becoming effective tool in increasing awareness and enhancing brand loyalty. The world leading brands have entered the social networks and have accumulated a significant experience in the realm of digital communication. What have they achieved? How have they convert likes, fans and friends into brand loyalty and sales growth?  Read More…

Webinar: Marketing Supply Chain Management

On May 31st, 01:00 PM,  join us for a 30-minute webinar by Romek Jansen: Marketing Supply Chain Management: Increase Your Marketing Efficiency. In this webinar, we will show how increased collaboration in your marketing organization can be a massive efficiency driver. However, improved collaboration also means more dependencies. But the marketing supply chain will be able to ‘carry the load’ if these dependencies are transparent and guidelines, tolerances and quality checks are mutually agreed upon in Service Level Agreements (SLAs). Learn more about creating a flexible supply chain and the need for clear internal SLAs.

This webinar is part of the ‘Get Inspired with Marketing Operational Excellence’ series in which we’ll give you practical tips and tricks, helpful concepts and strategic insights. It brings you the value drivers and the strategic business case. Benchmark the maturity of your marketing operations against industry scores and pinpoint where to begin to get results fast.

The webinars that will follow are:

  • Change Management, June 21
  • 10 Pitfalls To Avoid, July 12

Click here to register.
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Webinar: Strategic and Operational Alignment

On May 10th, 01:00 PM,  join us for a 30-minute webinar by Romek Jansen, Strategic & Operational Alignment: One Single Version of the Thruth. In this webinar we will show how strategic marketing objectives can be translated and embedded into daily tasks. How you can ensure that all your marketing activities and materials support your marketing strategy. Learn more about integrating all your tasks, campaigns, marketing plans and objectives across the whole marketing supply chain.

This webinar is part of the ‘Get Inspired with Marketing Operational Excellence’ series in which we’ll give you practical tips and tricks, helpful concepts and strategic insights. It brings you the value drivers and the strategic business case. Benchmark the maturity of your marketing operations against industry scores and pinpoint where to begin to get results fast.

The webinars that will follow are:

  • Marketing Supply Chain Management, May 31, 01:00 PM
  • Change Management, June 21, 01:00 PM
  • 10 Pitfalls To Avoid, July 12, 01:00 PM

Click here to register for May 10th and Get Inspired.
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Webinar: Where to Begin with Marketing Operational Excellence?

Get Inspired in Marketing Operational Excellence. On April 19th, Aprimo gives you the opportunity to join a 30 minute webinar series with Romek Jansen, co-author of the first book on Marketing Resource Management (and editor-in-chief of MarketingGovernance.com). He will give you practical tips and tricks, helpful concepts, and strategic insights on marketing efficiency.

This webinar is part of the ‘Get Inspired with Marketing Operational Excellence’ series of five in which we’ll give you practical tips and tricks, helpful concepts, strategic insights. It brings you the value drivers and the strategic business case. Benchmark the maturity of your marketing operations against industry scores and pinpoint where to begin to get results fast.

The webinars that will follow are:

  • Strategic & Operational Alignment, May 10, 01:00 PM
  • Marketing Supply Chain Management, May 31, 01:00 PM
  • Change Management, June 21, 01:00 PM
  • 10 Pitfalls To Avoid,  July 12, 01:00 PM

Click here to register.
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Gartner Business Process Management Summit 2012 25-27 april 2012

Project management takes skill, determination and business insights. Not to mention the ability to navigate the internal political climate. This goes for marketing operations projects as much as any other business management project. For professionals wanting to improve their BPM skills, on April 25-27 in Baltimore, Gartner hosts the Business Process Management Summit 2012. The program features keynote speeches, seminars, workshops and one-on-ones with Gartner analysts. Offering talks on diverse subjects, from technology to social skills, from business metrics to gamification, the event promises to be pretty inclusive for attendees seeking to improve their process and project management skills. Read More…

Upcoming Events: TFM&A and Aprimo Marketing Summit

Marketing automation professionals have a choice of two large industry events this month! First, there’s the Technology for Marketing and Advertising (TFM&A) in London on February 28 & 29. For our American colleagues, there’s the Aprimo Marketing Summit from February 28 to March 1 in Las Vegas.

Technology For Marketing & Advertising is the UK industry’s largest and longest running event, delivering content, solutions and networking to enhance your multi-channel marketing and advertising strategy. With over 250 exhibitors such as Alterian, Eloqua, IBM and Neolane, keynote speakers from Google, Yahoo! and SAP, and of course a ‘networking bar’, TFM&A is a great opportunity to meet new people, listen to great ideas and get a fresh look on the industry, marketing strategy and technology solutions. Read More…

Warc Conference: Measuring Advertising Performance 2012

It’s still a little while off, but probably worth clearing some space in your schedule for: Warc’s Measuring Advertising Performance conference, which will be held March 27th and 28th 2012 in London.

Featuring talks by speakers from Coca-Cola, Specsavers and Kantar, the MAP conference tackles communications measurement and evaluation from the perspective of three inter-related fields: clients, agencies, and media owners:

  • Clients have traditionally taken the lead in owning data and commissioning research to help shape their performance and planning.
  • Increasingly, agencies are using less industry-standard data and are taking a stand based on trading media across many media channels, new and old. Consider the data thrown off from that trading, blended with the core agency skills of understanding and predicting consumer behavior… and it’s clear that the major media agency networks are becoming increasingly powerful.
  • Media owners, too, are building data positions based on new platforms for their content, proprietary research and deep, two-way relationships with their audiences. Read More…

Free Webinar: Marketing Automation Lessons from the Front

According to the many vendors selling marketing automation solutions, the tools hold nothing but promise for more effective campaigns, better qualified leads, and greater marketing efficiency. But what do marketers who have implemented the tools actually experience?Join the Marketing Leadership Council at MOCCA on January 11th from 11.00 to 12.00 (EST) for a free webinar to learn more about the keys to marketing automation success (including the challenges to expect and pitfalls to avoid) based on their research, including a survey of over 150 marketers and conversations with top vendors and marketing automation consultants. Read More…