CIMA Conference: How Profitable is Your Marketing?

On November 14, the Chartered Institute of Marketing (CIMA) will host a conference on profitable marketing in London. This one day conference is aimed at finance and marketing professionals and will ‘evaluate the market, look at how to save money and improve results as well as lay a foundation for future growth.’ The conference focuses on questions and issues on the most efficient way of distributing the marketing budget and tackling issues concerning marketing accountability.

From the program:

Who will benefit

This event is suitable for chief executives, senior finance managers and marketing professionals in either a client company or agency who may be facing issues or concerns such as:

  • setting and distributing the marketing budget
  • doubts and uncertainties about marketing’s contribution
  • pressures to cut back marketing in the least damaging way
  • wanting finance and marketing to work together more efficiently

What you can gain

This conference will inspire and give people the confidence to act profitability in this time of economic uncertainty and examine how finance and marketing professionals can work together more efficiently.

  • how marketing can be made more accountable for its costs and benefits.
  • why slashing marketing budgets in recessions spoils financial results.
  • how to pin down the part of your marketing budget that works and that is wasted.
  • why procurement adds value as well as eliminating wastage.
  • how the marketing process can be creative, consistent, quicker and cheaper.

Speakers include  Prof. Robert Shaw, professor of marketing metrics at Cass Business School; Brian Finn, director at VBMF; and Mark Greatorex of Proxima.

For more information and to book, visit the CIMA site.



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