Marketing Governance

With Marketo, you can define and automate every step of your traditional marketing programs.

This Revenue Performance Management solution by software vendorMarketo focuses on the integration of Marketing and Sales. The program allows marketers to see in which stage of the marketing funnel leads are, and where action is needed. It includes an extensive email automation function and a detailed history of actions by potential leads.

Finally Marketo includes an analytics page, which makes it easy to measure ROI and predict the impact each program will have on revenue. The program also includes a feature to create custom reports, to zoom in on certain results.

All in all, its a program with a lot of possibilities. .

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Companies can spend months, even years, trying to get their website to speak the language of the Web a little better. At Dakwak, we turn that idea upside down and got the Web to speak your language.

Website localization company Dakwak offers a kind of instant search engine translation service. This allows companies to show up in search results when a consumer types in a keyword in their own language, even when their website is not offered in that language. When the consumer follows the link, they are sent to the landing page that has been translated by Dakwak.

People are more willing to buy from websites in their own language, reasons Dakwak. And from an SEO perspective its an interesting service. But a quick test shows that Dakwak can still learn quite a few things from Google Translate. You can do a free trial here, to see if you would buy from a website that sounds like its just off the boat.

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For many marketing organizations, storing and sharing information is a returning issue. Versions of documents, brand guidelines, artwork there is a lot of data to manage and without a specially designed database of some sort, keeping track of the latest developments within the organization can become quite a challenge.

Software vendorIntelligenceBank offers such a system. An all-round Marketing Resource Management solution, it is an online platform where crucial business information can be stored and managed. It can be customized to fit different roles and responsibilities, so that everyone has access to the information thats relevant to them. The program allows you to manage the planning of campaigns, and an analytics tool gives an overview of various metrics. The video below includes a short tour of the system .

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With Elateral, the solution is only a url away.

A large chunk of big businesses marketing budgets goes into localizing marketing material. This can take up to six weeks to produce, precious time that eats up your speed-to-market. Software vendorElateral offers software solutions for large marketing organizations, where speed is key. Global businesses can speed up the design and production process with this web-based marketing tool, which promises to reduce the production time from weeks to minutes.

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Global interactive marketing provider ExactTarget has acquired privately-held marketing automation provider Pardot and web personalization solutions provider iGoDigital, in an attempt to broaden the companys market of B2B and B2C clients.

Scott Dorsey, co-founder and CEO of ExactTarget, said:

With the addition of Pardot to the ExactTarget suite, we will redefine marketing automation and deliver the most scalable, comprehensive automation solution that helps both B-to-B and B-to-C marketers leverage the power of data to connect with customers across email, mobile, social media and the Web.

Founded in 2007, Pardot is a software-as-a-service Marketing Automation platform to create, deploy and manage online lead nurturing marketing campaigns. Featuring certified integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, Pardot has a client list of more than 1,000 organizations, ranging from small and mid-sized businesses to divisions of large enterprise organizations. Read More

A one-billion dollar brand can achieve 35 to 70 million dollars in annual savings by addressing its marketing efficiency and effectiveness. It doesnt matter if you operate in one or many markets the challenges for your brand are the same.

Software vendor BrandMaster provides brand efficiency and consistency solutions. These range from helping to cut operational marketing costs, to achieving greater accountability for marketing, to gaining more control over your brand through better planning, execution and reporting, the video intones.

In their own words, BrandMaster provides an online platform to plan, synchronize and deploy all your marketing activities. Its a modular solution, so you can choose to use one or more modules in six categories: information, calendar, material, distribution, reports, and user admin. Its a pretty all-round Marketing Resource Management solution for tasks ranging from planning, to reporting, to asset management, to ordering. .

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Theres a lot going on to get a marketing campaign done. And then another one starts.

Software vendor Kaboodle knows that creating campaigns triggers and endless stream of traffic consisting of documents, images, revisions, approvals, more revisions and adjustments. With everybody working in their own way, with separate systems such as Word, Excel, and email, sometimes on different continents, it can be hard to keep track of whats going on. Before you know it, your campaign is leading  a life of its own.

Kaboodle offers structure, context, clarity, and flow. A single platform from where marketing campaigns can be run, accessible to everyone in an organization, in different countries and departments.

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IBM, is the key to more relevant offers, increased response rates, and happier, more profitable customers. Their software solutions for Enterprise Marketing Management (EMM)  is a cross-channel approach. It allows marketers to steer the conversation with their customers, which leverages all interactions in inbound channels, to enable more effective marketing.

IBM outlines four proven best practices in real-time inbound marketing:

1. Make it personal
2. Balance business objectives with customer needs
3. Use real-time decisioning
4. Enable collaboration

But really they come down to the same principle: if you put your customer at the center of your marketing efforts, and you can deliver the right message at the right time to the right person. Take a look for yourself and wonder if your marketing is so relevant, it feels like a service. .

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Corporate branding, simply put, is how a company presents itself to the world. Its a business visual identity: logo, house style, lettering, colors. But it is also a more abstract concept. Its the added value to the company that produces products or delivers services; its the value that it promises to create for its stakeholders, its the uniqueness that creates customer loyalty. Small wonder, then, that corporate branding is a serious point of interest to businesses and requires managers attention.

This is the idea in the Vyre whitepaper: Brand Management: Whats the Bottom line? The paper discusses best practices when it comes to managing corporate brands for marketers and business managers. It takes a look at corporate branding what is it exactly, what does it do and discusses its business importance and its associated business risks. Then the paper examines how a Brand Asset Management solution to help enterprises manage their corporate brands and brand assets better, as well as reduce management costs and reputational risks. Read More

Marketing needs to be faster, more relevant and tied directly to revenue goals. These demands must be met with limited resources and in an environment thats constantly changing. How do best in class marketing organizations ovecome this challenge?

Marcom Central is a customizable marketing technology application that promises to make sure you to make the most of your marketing efforts. Its a cloud-based tool, one of the Software as a Service solutions on the market. It can be used to create both digital (email and web) or print (brochures, ads, flyers) marketing material. With an online digital asset library and templates for marketing materials, the software vendor aims to reduce costs in marketing and ensure global brand consistency, claiming a 40% decrease of operational marketing costs with their users. It also offers a reporting tool, and is compatible with other systems used, such as ERP and CRM. .

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