RPM According to Marketo

‘With Marketo, you can define and automate every step of your traditional marketing programs.’

This Revenue Performance Management solution by software vendor Marketo focuses on the integration of Marketing and Sales. The program allows marketers to see in which stage of the marketing funnel leads are, and where action is needed. It includes an extensive email automation function and a detailed history of actions by potential leads.

Finally Marketo includes an analytics page, which ‘makes it easy to measure ROI and predict the impact each program will have on revenue’. The program also includes a feature to create custom reports, to zoom in on certain results.

All in all, it’s a program with a lot of possibilities.
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