Marketing needs to be faster, more relevant and tied directly to revenue goals. These demands must be met with limited resources and in an environment thats constantly changing. How do best in class marketing organizations ovecome this challenge?
Marcom Central is a customizable marketing technology application that promises to make sure you to make the most of your marketing efforts. Its a cloud-based tool, one of the Software as a Service solutions on the market. It can be used to create both digital (email and web) or print (brochures, ads, flyers) marketing material. With an online digital asset library and templates for marketing materials, the software vendor aims to reduce costs in marketing and ensure global brand consistency, claiming a 40% decrease of operational marketing costs with their users. It also offers a reporting tool, and is compatible with other systems used, such as ERP and CRM. .
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