Quick Fix Guide to Content Marketing

Content Marketing is an effective way of promotion, as we discovered last week. But Content Marketing is an umbrella term for lots of different activities: whitepapers, blogging, presentations, social networking, video, etcetera. Anything to get information across to potential clients. The Content Marketing Institute describes it as follows:

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

But how to decide which strategies are most effective? This infographic (which is also a form of Content Marketing!) shows the pros and cons of different online strategies. When to use video, when to use whitepapers? Useful stuff.

Click the image for a larger view.


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