Tag Archives: Infographic

The 6 A’s of Marketing Performance Management

Successful marketers keep track of their results, as the 2012 Marketing Performance Management survey showed. The marketers who outperform their peers have discovered the benefits of Marketing Performance Management, namely: Alignment, Accountability, Analytics, Automation, Aliances and Assessment. For those who missed the study, here’s a visual summary:

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What works in Rich Media Mobile Advertising

Infographics day! With mobile advertising becoming increasingly popular, rich media advertising company Celtra has listed a few statistics and research outcomes in their field of advertising in the automotive, retail, entertainment and financial sector. The results are collected in the infographic below. Enhanced or interactive ads have become a pretty well known feature in online marketing, and according to Celtra, they prove effective in mobile marketing as well.

Video and direct response ads turn out to be effective in mobile, but it’s interesting to see that each sector requires a different approach. Branding and presentation works for the auto industry, but not for finance. The conclusion? Design your mobile campaign to fit your vertical and your needs.

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A Quick Guide to Measuring Marketing Success

Measuring Marketing results is a continuing issue in many organizations. How to prove which output and results the Marketing Department has achieved? The CFO is only interested in hard, quantifyable data, not how many likes the Facebook campaign got. This is an easy cheat-sheet by Marketo to see which data are relevant, and see how you can show that Marketing is vital to company revenue.
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Social Media Chaos

You know how sometimes an explanation can make a problem look even more complicated? (Remember the ‘clarifying’ powerpoint slide on the Afghan war?) The same goes for infographics. Consultancy firm Luma took a crack at bringing all the different programs, websites and apps involved in social media together. If marketers feel a little lost at times when confronted with social media strategy and campaigns, here is why. Digital marketing is confusing, even if you have a software system to manage it.

Bonus points if you can spot which social network is missing from the chart!*

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*Solution: Pinterest.

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How to Train Employees to Handle Social Media

Ok. So you’ve got your Social Media plan all worked out. You’ve launched a Facebook campaign, pasted the city full of QR code stickers, customers can leave a comment or complaint about the brand via Twitter. Everything’s fully integrated and you’ve even got the software (such as this) to support it all.

But how do you have a social media policy in place? What can your staff share, what can’t they share? In this infographic, Mindflash gives a crash course on how to train your workforce to work with social media. From Savvy Technologist to Digital Newbie.

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Appearance DOES Matter: Color and Purchase Behavior

Why do we choose the products we choose? Quality, price, habit? Wrong. Because of the pretty colors, and how those colors make us feel. We instinctively associate color with a mood, feeling or message: red is alarm, but also passion, blue is cool and calm and trustworthy. Green really is the color of money, it turns out, but also the environment, of course. The infographic below shows some fun facts about color and consumer behavior.

Click the image to see the full version.
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The Key to Happiness? Buy an Experience!

Sometimes it’s good to remember that marketing – while of course a deeply creative profession and a source of operational challenges – is about persuading people to buy things. The key to happiness lies in buying this product, advertising tells us, and sometimes we tell ourselves that. While having money does not necessarily make you happy, spending it in the right way can.

Take a look at this lovely infographic by Ravi Iyer, which shows that buying experiences makes people happier than buying products. Going skiing, going to the movies or reading a book is more satisfying than buying new things. So how are you going to spend(!) your free time this weekend?
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