Tag Archives: Accenture

How DAM Can Enable and Support Customer Experience Management

December 10, 2013 | 0 Comments

This month, ADAM is offering a series of webinars exploring how digital asset management solutions enable and support major strategic marketing objectives.

On December 5thhere.

On December 19thhere.

On Wednesday of this week (December 11thCognizant.

In this week’s webinar, our panel of experts will address three critical questions.

  • Do you see an evolution/trend in the requirements for DAM projects over the last 5 years?
  • Can you describe the biggest challenges to avoid DAM projects being deployed as stand-alone siloed point solutions, but become a business critical part in corporate marketing processes?
  • How can DAM solutions assure their vital role in tomorrow’s CXM/WCM solutions?

Customer experience management has become one of the hottest topics in business and marketing circles. IBM recently published the highlights of its 2013 global C-suite study, The Customer-activated Enterprise, and this study revealed how much importance C-suite executives place on customers and customer experience management.

  • CEOs said that customers exert a bigger influence on their organization’s business strategy than all stakeholders other than the C-suite itself.
  • No matter what their specific role, every CxO wants to become more involved in managing the customer experience.
  • Among CMOs, designing customer experiences for mobile applications was identified as the top marketing priority.

Is Branded Online Video More Efficient Than TV for Marketing?

November 26, 2013 | 0 Comments

recent research by Accenture revealed that 25% of consumers watch video content on a PC or laptop every day, and other 22% do so at least 3 times per week.

A new (June 2013) worldwide survey by Be On, the AOL global branded content business, shows that enterprise marketers are becoming more confident about the effectiveness of video content, and, as a result, they are increasing their investments in online video.

The Be On study was based on a survey of more than 770 marketing experts from leading brands, media, and creative agencies in the United Kingdom, Europe, and North America. Survey participants were asked about their experiences of using branded online video when planning online advertising campaigns.

Here are some of the major findings of the Be On study.

  • Although television is still considered to be a key driver of brand awareness, 78% of respondents in Europe and 58% globally said they could achieve greater engagement and scale with online video.
  • Seventy-three percent of respondents said that online video spending had increased over the last 12 months. Respondents also indicated that the majority of the increased spending on video content is coming from budgets previously reserved for TV and display advertising.
  • The key reasons for increasing online video spending in the future are better audience targeting (mentioned by 73% of respondents) and measurement (cited by 67% of respondents).
  • Eighty-four percent of survey respondents believe the Internet is becoming a rich brand medium that provides engaging, interactive opportunities to connect with consumers.

The findings of the Be On study demonstrate that enterprise marketers are becoming more reliant on video content to create engagement with prospects and customers. As I indicated in my earlier post, enterprises need an effective and efficient way to manage, localize, and publish videos in order to maximize the potential of video content.

ADAM has recently released ADAM Videos, a new application studio for the ADAM Platform that is specifically designed to meet the rapidly growing needs of corporate video management. ADAM Videos enables enterprises to manage video content with the same flexibility and control that the ADAM Platform provides for other types of digital content assets.

You can learn more about ADAM Videos here.