Tag Archives: HintTech

How DAM Can Enable and Support Customer Experience Management

December 10, 2013 | 0 Comments

This month, ADAM is offering a series of webinars exploring how digital asset management solutions enable and support major strategic marketing objectives.

On December 5thhere.

On December 19thhere.

On Wednesday of this week (December 11thCognizant.

In this week’s webinar, our panel of experts will address three critical questions.

  • Do you see an evolution/trend in the requirements for DAM projects over the last 5 years?
  • Can you describe the biggest challenges to avoid DAM projects being deployed as stand-alone siloed point solutions, but become a business critical part in corporate marketing processes?
  • How can DAM solutions assure their vital role in tomorrow’s CXM/WCM solutions?

Customer experience management has become one of the hottest topics in business and marketing circles. IBM recently published the highlights of its 2013 global C-suite study, The Customer-activated Enterprise, and this study revealed how much importance C-suite executives place on customers and customer experience management.

  • CEOs said that customers exert a bigger influence on their organization’s business strategy than all stakeholders other than the C-suite itself.
  • No matter what their specific role, every CxO wants to become more involved in managing the customer experience.
  • Among CMOs, designing customer experiences for mobile applications was identified as the top marketing priority.

The Role of DAM in a Marketing Technology System

December 3, 2013 | 0 Comments

a feature article for DAM News.

As you might expect, there’s no shortage of opinions on these topics.

  • Some industry experts contend that DAM software has become “bloated” with features that most users don’t need.
  • Others say that most DAM solutions are too “generic” and don’t provide the specialized functionality that many users require.

Debates regarding the future of DAM are certainly interesting to those of us who are directly involved in producing DAM software. For obvious reasons, we’re also deeply interested in how the DAM software industry will evolve from a competitive perspective. But these are not the only issues that are important to many current and potential DAM users.

One of the greatest challenges facing marketing leaders in large enterprises is to select and implement a marketing technology system that will enable and support the delivery of exceptional customer experiences. DAM software is a critical component of an enterprise-class marketing technology system, but it is only one piece of the puzzle. Therefore, astute marketing leaders will not evaluate DAM software as an isolated, stand-alone application. Of course, the functionality of the DAM software is important, but the ease with which the DAM software can be integrated with other marketing applications is equally important.

On Thursday, December 5th, ADAM will host a webinar – Building Blocks to create your Integrated Marketing Solution – that will address these important issues. During this webinar, Bart Omlo, CEO of HintTech, will explore how to build an integrated marketing technology system and describe the role that DAM software plays in that system.

You can register for this important webinar here.