Tag Archives: Customer Experience

How DAM Can Enable and Support Customer Experience Management

This month, ADAM is offering a series of webinars exploring how digital asset management solutions enable and support major strategic marketing objectives.

On December 5thhere.

On December 19thhere.

On Wednesday of this week (December 11thCognizant.

In this week’s webinar, our panel of experts will address three critical questions.

  • Do you see an evolution/trend in the requirements for DAM projects over the last 5 years?
  • Can you describe the biggest challenges to avoid DAM projects being deployed as stand-alone siloed point solutions, but become a business critical part in corporate marketing processes?
  • How can DAM solutions assure their vital role in tomorrow’s CXM/WCM solutions?

Customer experience management has become one of the hottest topics in business and marketing circles. IBM recently published the highlights of its 2013 global C-suite study, The Customer-activated Enterprise, and this study revealed how much importance C-suite executives place on customers and customer experience management.

  • CEOs said that customers exert a bigger influence on their organization’s business strategy than all stakeholders other than the C-suite itself.
  • No matter what their specific role, every CxO wants to become more involved in managing the customer experience.
  • Among CMOs, designing customer experiences for mobile applications was identified as the top marketing priority.

Leadership and Belief Decisive in Delivering a Branded Customer Experience

The Chartered Institute of Marketing (CIM) reveals.

Insights from 100 senior marketing and brand leaders across international organizations form the basis of the Branded Customer Experience Benchmark, which reports that only 13% of brand owners believe their company excels at delivering a day-to-day customer experience suggesting a gap between brand promise and customer reality.

This is despite seven out of ten marketers questioned rating investments in customer experience as more effective than those of marketing communications when building brands and driving marketing and customer performance. Read More