What is Operational Marketing Excellence and why should you care?

It is likely that your marketing team spends a lot of your annual budget, and chances are that you won’t be certain that it gives you best value for money. Operational Marketing Excellence is all about giving you a better return for your investment in marketing.

This 90 second video by Aprimo explains what Operational Marketing Excellence is all about:

  • Improved ROI
  • Efficiency, Reliability and Speed
  • Reduced Risk
  • Improved Performance
http://www.youtube.com/watch?feature=player_detailpage&v=LqJEIgy1Bvw

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