Clear Sailing with Marketing Resource Management

The situation: a cruise line has 5000 cabins left to fill and 120 days to fill them in, before the season starts. What to do?

Marketing Resource Management vendor SproutLoud tackles this case study and shows how their MRM system works in practice. The cruise liner sets up a large discount campaign and needs to get the word out to holidaymakers around the world. Via the central marketing calendar, travel agent partners are informed about the offer. The cruise line makes marketing material available to the travel agencies, who in their turn can send it to their clients in the medium of their choice, reaching a combined audience of 200.000 people.

This case study shows in a nutshell how an MRM system can support such a complicated operation, involving multiple marketing materials in multiple languages across the globe. The rest is clear sailing.

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