While customers are ready to interact, most marketing departments are not. They have not sufficiently adapted to the new reality and face the danger of becoming irrelevant.
The key to successful marketing, and customer engagement on a large scale, lies in Operational Excellence. No more ad hoc activities, data silos and isolated images in local folders! In order to bring out the best in your marketing department, you need a solid base of technology, processes and analytics. You need to have a marketing operations platform and a marketing operations function to facilitate your most valuable asset; your customer.
A well functioning Marketing Operations can lead to 18%
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